The Art of Retail Buying

The Art of Retail Buying
Author :
Publisher : John Wiley & Sons
Total Pages : 425
Release :
ISBN-10 : 9781118178690
ISBN-13 : 1118178696
Rating : 4/5 (90 Downloads)

Book Synopsis The Art of Retail Buying by : Marie-Louise Jacobsen

Download or read book The Art of Retail Buying written by Marie-Louise Jacobsen and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!


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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to