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Cambridge Marketing Handbook: Digital
Language: en
Pages: 148
Authors: Terry Nicklin
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and
Cambridge Marketing Handbook: Digital
Language: en
Pages: 0
Authors: Cambridge Marketing College
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2013 - Publisher: Kogan Page

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In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and
Cambridge Marketing Handbook: Stakeholder
Language: en
Pages: 112
Authors: Terry Nicklin
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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Marketers have long held the view that the customer should be central to all they think about, all they do. Yet the developments of the last few years have show
Cambridge Marketing Handbook: Communications
Language: en
Pages: 132
Authors: Steve Bax
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing
Cambridge Marketing Handbook: Philosophy
Language: en
Pages: 60
Authors: Charles Nixon
Categories: Business & Economics
Type: BOOK - Published: 2013-12-03 - Publisher: Kogan Page Publishers

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This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do