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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of thei
The Rise of Candidate-Centered Politics
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Type: BOOK - Published: 2013-10-01 - Publisher:

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Every presidential election since 1964 has been won by the candidate backed by the most united party; yet as party unity has become more important to voting dec
The Party Decides
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Authors: Marty Cohen
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Type: BOOK - Published: 2009-05-15 - Publisher: University of Chicago Press

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Throughout the contest for the 2008 Democratic presidential nomination, politicians and voters alike worried that the outcome might depend on the preferences of
Videostyle in Presidential Campaigns
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Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from
Gender and Elections
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The third edition of Gender and Elections offers a systematic, lively, and multifaceted account of the role of gender in the electoral process through the 2012