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Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business
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Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape
Cases in Marketing Management
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Cases in Health Care Marketing
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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti