Related Books

Category Creation
Language: en
Pages: 244
Authors: Anthony Kennada
Categories: Business & Economics
Type: BOOK - Published: 2019-10-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no su
Play Bigger
Language: en
Pages: 202
Authors: Al Ramadan
Categories: Business & Economics
Type: BOOK - Published: 2016-06-14 - Publisher: HarperCollins

DOWNLOAD EBOOK

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category desi
Category Creation
Language: en
Pages: 240
Authors: Anthony Kennada
Categories: Business & Economics
Type: BOOK - Published: 2019-10-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no su
Superconsumers
Language: en
Pages: 181
Authors: Eddie Yoon
Categories: Business & Economics
Type: BOOK - Published: 2016-11-29 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re o
Making Hispanics
Language: en
Pages: 250
Authors: G. Cristina Mora
Categories: Social Science
Type: BOOK - Published: 2014-03-07 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

How did Puerto Ricans, Mexicans, and Cubans become known as “Hispanics” and “Latinos” in the United States? How did several distinct cultures and nation