Public Relations, Activism, and Social Change

Public Relations, Activism, and Social Change
Author :
Publisher : Routledge
Total Pages : 192
Release :
ISBN-10 : 9780415897068
ISBN-13 : 0415897068
Rating : 4/5 (68 Downloads)

Book Synopsis Public Relations, Activism, and Social Change by : Kristin Demetrious

Download or read book Public Relations, Activism, and Social Change written by Kristin Demetrious and published by Routledge. This book was released on 2013 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.


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