Advertising to Children
Author | : M. Carole Macklin |
Publisher | : SAGE |
Total Pages | : 340 |
Release | : 1999-07-16 |
ISBN-10 | : 0761912851 |
ISBN-13 | : 9780761912859 |
Rating | : 4/5 (51 Downloads) |
Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE. This book was released on 1999-07-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.