Television Advertising and Children
| Author | : Brian M. Young |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 376 |
| Release | : 1990 |
| ISBN-10 | : STANFORD:36105035140735 |
| ISBN-13 | : |
| Rating | : 4/5 (35 Downloads) |
Book Synopsis Television Advertising and Children by : Brian M. Young
Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".