Choice Based Conjoint Analysis
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In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
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Provides stated preference data collection methods, discrete choice models, and statistical analysis tools that can be used to forecast demand and assess welfar
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by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and re