Coca Wine

Coca Wine
Author :
Publisher : Simon and Schuster
Total Pages : 629
Release :
ISBN-10 : 9781620557853
ISBN-13 : 1620557851
Rating : 4/5 (53 Downloads)

Book Synopsis Coca Wine by : Aymon de Lestrange

Download or read book Coca Wine written by Aymon de Lestrange and published by Simon and Schuster. This book was released on 2018-12-18 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his world-famous coca wine, Vin Mariani • Explores the botany of coca, how it differs from cocaine, its traditional uses, and early scientific studies on coca from doctors, including Sigmund Freud • Examines Mariani’s highly successful international advertising campaigns, the first to use celebrity endorsements, including testimonies from Pope Benedict XV, Sarah Bernhardt, Thomas Edison, Jules Verne, H. G. Wells, William McKinley, Emile Zola, and Alphonse Mucha One of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties--and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, William McKinley, Emile Zola, and the doctors of Ulysses S. Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death. In this full-color illustrated history of coca wine, the first of its kind, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user. He describes the introduction of coca in the U.S. and France and the many coca preparations then available at drugstores. He also studies the introduction of cocaine in these two countries and the prohibition laws that followed. Aymon de Lestrange demonstrates how Mariani became, in many ways, the father of modern advertising with his highly successful advertising campaigns. He includes vivid reproductions of Mariani’s advertisements, many not seen since their original publication in the late 19th and early 20th centuries, and shows how Mariani commissioned the top writers and artists of the day, such as Jules Chéret and Alphonse Mucha, to produce works celebrating coca wine. The author reveals how Vin Mariani was the forerunner of Coca-Cola, which clearly plagiarized not only Mariani’s product but also his advertising methods. Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.


Coca Wine Related Books

Coca Wine
Language: en
Pages: 629
Authors: Aymon de Lestrange
Categories: Body, Mind & Spirit
Type: BOOK - Published: 2018-12-18 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Ange
C and D
Language: en
Pages: 964
Authors:
Categories: Pharmaceutical industry
Type: BOOK - Published: 1892 - Publisher:

DOWNLOAD EBOOK

The Pittsburgh Cocaine Seven
Language: en
Pages: 296
Authors: Aaron Skirboll
Categories: History
Type: BOOK - Published: 2010-07-27 - Publisher: Chicago Review Press

DOWNLOAD EBOOK

Eerily prescient of times to come, this expose examines drug use in Major League Baseball (MLB) during the mid-1980s and one of the biggest drug trials in baseb
The Eclectic Medical Journal
Language: en
Pages: 720
Authors:
Categories: Medicine, Eclectic
Type: BOOK - Published: 1897 - Publisher:

DOWNLOAD EBOOK

Alcohol, A Dangerous and Unnecessary Medicine
Language: en
Pages: 334
Authors: Martha Meir Allen
Categories: Fiction
Type: BOOK - Published: 2023-10-01 - Publisher: Prabhat Prakashan

DOWNLOAD EBOOK

Alcohol: A Dangerous and Unnecessary Medicine, How and Why by Martha Meir Allen: Journey through a thought-provoking exploration of alcohol's historical use as