Strategic Sport Communication

Strategic Sport Communication
Author :
Publisher : Human Kinetics Publishers
Total Pages : 474
Release :
ISBN-10 : 9781492594499
ISBN-13 : 1492594490
Rating : 4/5 (99 Downloads)

Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen

Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics Publishers. This book was released on 2021 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--


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Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our