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Consumer Behaviour PDF eBook
Language: en
Pages: 733
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Pearson Higher Ed

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Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition
Consumer Behavior, Organizational Strategy and Financial Economics
Language: tr
Pages: 362
Authors: Mehmet Huseyin Bilgin
Categories: Business & Economics
Type: BOOK - Published: 2018-03-30 - Publisher: Springer

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This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The
Consumer Behavior over the Life Course
Language: en
Pages: 213
Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2019-01-31 - Publisher: Springer

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This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and s
Psychological Ownership and Consumer Behavior
Language: en
Pages: 278
Authors: Joann Peck
Categories: Psychology
Type: BOOK - Published: 2018-05-02 - Publisher: Springer

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This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider deci
Perspectives on Consumer Behaviour
Language: en
Pages: 344
Authors: Włodzimierz Sroka
Categories: Business & Economics
Type: BOOK - Published: 2020-06-26 - Publisher: Springer Nature

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This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in