Qualitative Consumer Research

Qualitative Consumer Research
Author :
Publisher : Emerald Group Publishing
Total Pages : 290
Release :
ISBN-10 : 9781787149465
ISBN-13 : 1787149463
Rating : 4/5 (65 Downloads)

Book Synopsis Qualitative Consumer Research by : Russell W. Belk

Download or read book Qualitative Consumer Research written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2017-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.


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