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Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

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Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding
Contemplating the corporate marketing, identity and communications
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Revealing the Corporation
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An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner an
Big Ideas in Public Relations Research and Practice
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Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses
Contemporary Perspectives on Corporate Marketing
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Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding