Download or read book Corporate Creativity written by Sam Stern and published by Berrett-Koehler Publishers. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really.