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Corporate museum
Language: en
Pages: 250
Authors: Xianya Xu
Categories: Art
Type: BOOK - Published: 2017-12-23 - Publisher: Altralinea Edizioni

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Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its
Private History in Public
Language: en
Pages: 176
Authors: Tammy S. Gordon
Categories: Architecture
Type: BOOK - Published: 2010 - Publisher: Rowman & Littlefield

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Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that thes
Museum Marketing
Language: en
Pages: 287
Authors: Ruth Rentschler
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

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Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit
Museum Marketing and Strategy
Language: en
Pages: 535
Authors: Neil G. Kotler
Categories: Business & Economics
Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
Corporate Heritage Marketing
Language: en
Pages: 191
Authors: Angelo Riviezzo
Categories: Business & Economics
Type: BOOK - Published: 2021-05-30 - Publisher: Routledge

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Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated re