Creating Powerful Brands

Creating Powerful Brands
Author :
Publisher : Routledge
Total Pages : 496
Release :
ISBN-10 : 9781856178495
ISBN-13 : 1856178498
Rating : 4/5 (95 Downloads)

Book Synopsis Creating Powerful Brands by : Leslie De Chernatony

Download or read book Creating Powerful Brands written by Leslie De Chernatony and published by Routledge. This book was released on 2011 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.


Creating Powerful Brands Related Books

Creating Powerful Brands
Language: en
Pages: 496
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge

DOWNLOAD EBOOK

1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
The Truth About Creating Brands People Love
Language: en
Pages: 225
Authors: Donna D. Heckler
Categories: Business & Economics
Type: BOOK - Published: 2008-10-10 - Publisher: FT Press

DOWNLOAD EBOOK

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Building Strong Brands
Language: en
Pages: 365
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
From Brand Vision to Brand Evaluation
Language: en
Pages: 381
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

DOWNLOAD EBOOK

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa