Creating Your Library Brand
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Type: BOOK - Published: 2008-05-12 - Publisher: American Library Association
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audienc
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Pages: 179
Type: BOOK - Published: 2016-03-15 - Publisher: Rowman & Littlefield
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian
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Type: BOOK - Published: 2012-06-23 - Publisher: Facet Publishing
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio
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Pages: 218
Pages: 218
Type: BOOK - Published: 2013-05-17 - Publisher: American Library Association
Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libra
Language: en
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Pages: 288
Type: BOOK - Published: 2016-03-10 - Publisher: Random House
A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners a