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Creative Library Marketing and Publicity
Language: en
Pages: 206
Authors: Robert J. Lackie
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-09-17 - Publisher: Rowman & Littlefield

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Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo
Creative Library Marketing and Publicity
Language: en
Pages: 0
Authors: Robert J. Lackie
Categories: Libraries
Type: BOOK - Published: 2015 - Publisher: Best Practices in Library Services

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Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety
Marketing Today's Academic Library
Language: en
Pages: 193
Authors: Brian Mathews
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: American Library Association

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In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w
Launch! Advertising and Promotion in Real Time
Language: en
Pages: 316
Authors: Michael Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
The Library Marketing Toolkit
Language: en
Pages: 241
Authors: Ned Potter
Categories: Business & Economics
Type: BOOK - Published: 2012-06-23 - Publisher: Facet Publishing

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This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio