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This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation
Cross-media Promotion
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"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of m
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Handbook of Research on Narrative Interactions
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Key Concepts in Media and Communications
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"A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and resear