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Consumer Behavior and Culture
Language: en
Pages: 534
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

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Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her
Gender, Culture, and Consumer Behavior
Language: en
Pages: 484
Authors: Cele C. Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of
Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Consumer Behavior and Culture
Language: en
Pages: 361
Authors: Marieke K. de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

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De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need
Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE

DOWNLOAD EBOOK

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The aut