Culture And Consumer Behavior
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Language: en
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Type: BOOK - Published: 2019-06-10 - Publisher: SAGE
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her
Language: en
Pages: 484
Pages: 484
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2004 - Publisher: SAGE
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE
The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The aut