Customer Centric Marketing
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Language: en
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Pages: 675
Type: BOOK - Published: 2012-11-30 - Publisher: IGI Global
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer
Language: en
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Type: BOOK - Published: 2015-05-04 - Publisher: John Wiley & Sons
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by
Language: en
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Pages: 128
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Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th
Language: en
Pages: 136
Pages: 136
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sara
Language: en
Pages: 373
Pages: 373
Type: BOOK - Published: 2013-07-31 - Publisher: IGI Global
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the impro