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Empowering Brands with Customer Integration
Language: en
Pages: 108
Authors: Jörg Sesselmann
Categories: Business & Economics
Type: BOOK - Published: 2015-10-30 - Publisher: Springer

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Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast
Customer Data Integration
Language: en
Pages: 358
Authors: Jill Dyché
Categories: Business & Economics
Type: BOOK - Published: 2011-01-31 - Publisher: John Wiley & Sons

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"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each custom
A Risk-Benefit Perspective on Early Customer Integration
Language: en
Pages: 253
Authors: Christoph Kausch
Categories: Business & Economics
Type: BOOK - Published: 2007-08-02 - Publisher: Springer Science & Business Media

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Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outw
Customer Integration in Industrial Innovation Projects
Language: en
Pages: 280
Authors: Patricia Sandmeier
Categories: Business & Economics
Type: BOOK - Published: 2008-08-02 - Publisher: Springer Science & Business Media

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Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer inte
Customer Integration
Language: en
Pages: 344
Authors: Doug Daetz
Categories: Business & Economics
Type: BOOK - Published: 1995-10-20 - Publisher: John Wiley & Sons

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Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits