Customer Integration
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Language: en
Pages: 108
Pages: 108
Type: BOOK - Published: 2015-10-30 - Publisher: Springer
Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast
Language: en
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Type: BOOK - Published: 2011-01-31 - Publisher: John Wiley & Sons
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each custom
Language: en
Pages: 253
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Type: BOOK - Published: 2007-08-02 - Publisher: Springer Science & Business Media
Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outw
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2008-08-02 - Publisher: Springer Science & Business Media
Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer inte
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 1995-10-20 - Publisher: John Wiley & Sons
Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits