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Customer Relationship Marketing

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Relationship Marketing

Relationship Marketing
Author :
Publisher : Basic Books
Total Pages : 260
Release :
ISBN-10 : 0201622408
ISBN-13 : 9780201622409
Rating : 4/5 (08 Downloads)
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Book Synopsis Relationship Marketing by : Regis Mckenna

Download or read book Relationship Marketing written by Regis Mckenna and published by Basic Books. This book was released on 1993-05-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.


Relationship Marketing Related Books

Relationship Marketing
Language: en
Pages: 260

Relationship Marketing

Authors: Regis Mckenna
Categories: Business & Economics
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books

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From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
Customer Relationship Marketing
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Customer Relationship Marketing

Authors: Merlin Stone
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Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
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Customer Relationship Marketing: Theoretical And Managerial Perspectives

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Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepur
Strategic Customer Management
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Strategic Customer Management

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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Diverse Methods in Customer Relationship Marketing and Management
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation