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Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the
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Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te
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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici