Data Mining Techniques In Crm
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Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2011-08-24 - Publisher: John Wiley & Sons
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the
Language: en
Pages: 671
Pages: 671
Type: BOOK - Published: 2004-04-09 - Publisher: John Wiley & Sons
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an
Language: en
Pages: 512
Pages: 512
Type: BOOK - Published: 2008-09-01 - Publisher:
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te
Language: en
Pages: 548
Pages: 548
Type: BOOK - Published: 2000 - Publisher: McGraw-Hill Companies
Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
Language: en
Pages: 405
Pages: 405
Type: BOOK - Published: 2016-01-19 - Publisher: John Wiley & Sons
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday ma