Defending Your Brand
Author | : T. Calkins |
Publisher | : Springer |
Total Pages | : 294 |
Release | : 2017-06-30 |
ISBN-10 | : 9781137511867 |
ISBN-13 | : 1137511869 |
Rating | : 4/5 (67 Downloads) |
Download or read book Defending Your Brand written by T. Calkins and published by Springer. This book was released on 2017-06-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.