Digital Advertising
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Language: en
Pages: 496
Pages: 496
Type: BOOK - Published: 2017-02-17 - Publisher: Taylor & Francis
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theorie
Language: en
Pages: 229
Pages: 229
Type: BOOK - Published: 2017-09-16 - Publisher: Bloomsbury Publishing
This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advert
Language: en
Pages: 293
Pages: 293
Type: BOOK - Published: 2015-03-31 - Publisher: FT Press
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui