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Digital Innovations for Customer Engagement, Management, and Organizational Improvement
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Authors: Sandhu, Kamaljeet
Categories: Business & Economics
Type: BOOK - Published: 2020-06-12 - Publisher: IGI Global

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Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to bu
Innovations in Digital Branding and Content Marketing
Language: en
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Authors: Das, Subhankar
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In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. A
Strategic Cooperation and Partnerships Between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post COVID-19
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The COVID-19 pandemic has forced countries around the globe into lockdown, imposing trade and travel restrictions with devastating economic impacts on all secto
Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19
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This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in
Digital Entertainment as Next Evolution in Service Sector
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The book showcases research on digital entertainment solutions in different sectors. In recent years, digital media have evolved to include bandwidth-rich, smar