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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
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Authors: Management Association, Information Resources
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Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
Digital Engagement
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Authors: Leland HARDEN
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Type: BOOK - Published: 2009-01-14 - Publisher: AMACOM Div American Mgmt Assn

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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Le
Digital and Social Media Marketing
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Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The Best Digital Marketing Campaigns in the World
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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv
Customer Engagement Marketing
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Authors: Robert W. Palmatier
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge