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Direct Marketing In Action

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Direct Marketing

Direct Marketing
Author :
Publisher : Kogan Page Publishers
Total Pages : 196
Release :
ISBN-10 : 0749436778
ISBN-13 : 9780749436773
Rating : 4/5 (78 Downloads)
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Book Synopsis Direct Marketing by : Roddy Mullin

Download or read book Direct Marketing written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.


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Marketing professionals and those studying for marketing qualifications need to have an overall understanding of the scope and potential of this area. To cater