Download or read book E-commerce Essentials written by Kenneth C. Laudon and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.