Related Books

EBOOK: Media and their Publics
Language: en
Pages: 187
Authors: Michael Higgins
Categories: Social Science
Type: BOOK - Published: 2008-09-16 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

This accessible and thought-provoking book provides a critical insight into the relationship between the media and the public. It examines the way in which the
New Media and Public Relations
Language: en
Pages: 492
Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

DOWNLOAD EBOOK

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Public Policy and the Mass Media
Language: en
Pages: 342
Authors: Sigrid Koch-Baumgarten
Categories: Political Science
Type: BOOK - Published: 2010-02-25 - Publisher: Routledge

DOWNLOAD EBOOK

The mass media are playing an increasingly central role in modern political life that expands beyond their traditional function as mediators between the world o
Social Media and the Public Interest
Language: en
Pages: 419
Authors: Philip M. Napoli
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-08-27 - Publisher: Columbia University Press

DOWNLOAD EBOOK

Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and parti
The Values of Public Service Media in the Internet Society
Language: en
Pages: 350
Authors: Miguel Túñez-López
Categories: Social Science
Type: BOOK - Published: 2021-03-16 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of di