The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Author :
Publisher : McGraw Hill Professional
Total Pages : 353
Release :
ISBN-10 : 9780071782906
ISBN-13 : 0071782907
Rating : 4/5 (06 Downloads)

Book Synopsis The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by : Amitava Chattopadhyay

Download or read book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands written by Amitava Chattopadhyay and published by McGraw Hill Professional. This book was released on 2012-06-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.


The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Related Books

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Language: en
Pages: 353
Authors: Amitava Chattopadhyay
Categories: Business & Economics
Type: BOOK - Published: 2012-06-15 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations a
Emerging Market Multinationals
Language: en
Pages: 241
Authors: Alvaro Cuervo-Cazurra
Categories: Business & Economics
Type: BOOK - Published: 2016-03-17 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
Emerging Multinationals in Emerging Markets
Language: en
Pages: 441
Authors: Ravi Ramamurti
Categories: Business & Economics
Type: BOOK - Published: 2009-04-16 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what
New Voices in Investment
Language: en
Pages: 0
Authors: Maria Laura Gómez Mera
Categories: Business & Economics
Type: BOOK - Published: 2014-12-03 - Publisher: World Bank Publications

DOWNLOAD EBOOK

This study analyzes the characteristics, motivations, strategies, and needs of FDI from emerging markets. It draws from a survey of investors and potential inve
The Competitive Advantage of Emerging Market Multinationals
Language: en
Pages: 377
Authors: Peter J. Williamson
Categories: Business & Economics
Type: BOOK - Published: 2013-04-04 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.