Download or read book Emotional Boosting - Englische Version written by Hans-Georg Häusel and published by Haufe-Lexware. This book was released on 2013-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details matter! Hans-Georg Häusel reveals a customer's mindset when making purchase decisions. He explains why emotions are highly relevant for a product's success on the market, how you could create unique products and claim the decisive competitive edge. Winners have one thing in common: A downright passion for details. Whoever is best at getting all odds and ends right can secure a competitive advantage in the end. The fact that every customer perceives those small details merely on a subconscious level is of fundamental importance. Once processed, they form an overall picture of a product in the customer's mind and ensure that it is preferred to another one.