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Type: BOOK - Published: 2012-05-01 - Publisher: John Wiley & Sons

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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
Customer Engagement Marketing
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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge
Return on Engagement
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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and
Engagement Marketing
Language: en
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Authors: Gail F. Goodman
Categories: Business & Economics
Type: BOOK - Published: 2012-04-02 - Publisher: John Wiley & Sons

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A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g
Strategic Brand Engagement
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Authors: John G Fisher
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Type: BOOK - Published: 2013-11-03 - Publisher: Kogan Page Publishers

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The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attra