Download or read book Envision To Profit from the Power of Mobile Social Media in Social Customer Engagement written by Laura Maya and published by PartridgeIndia. This book was released on 2014-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you harness the power of social media and mobile interactivity to its fullest potential? Mobile internet enabled devices including iPad , smartphones, netbooks and Portable digital game player can offer engaging opportunities and add more value to the consumer personal experience whilst engaging them with exciting content that will allow them to share to their friends through Mobile social media. Today both Consumers and Marketers are increasingly surfing information and connecting with each other through the technological platform .They blog and are quick to share their views especially with easy access from their Mobile gadgets and Smartphones .The mobile technology has brought forth a revolutionary transformation in the way we communicate with each other.