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Essentials of Marketing Analytics
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Pages: 0
Authors: Joseph F. Hair (Jr.)
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Type: BOOK - Published: 2024 - Publisher:

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"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor
Marketing Analytics
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Pages: 289
Authors: Rajkumar Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-01-13 - Publisher: University of Virginia Press

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools
Essentials of Marketing Analytics
Language: en
Pages: 512
Authors: Dana E. Harrison
Categories: Business & Economics
Type: BOOK - Published: 2021-02-09 - Publisher: McGraw-Hill Education

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The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help
Essentials of Marketing Analytics
Language: en
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Authors: Aditi Srivastava
Categories: Antiques & Collectibles
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Marketing Analytics is one of the most dynamic subjects that has substantially grown over the period in less time. In less than a decade, it has captured the es
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing