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Ethical Marketing

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Ethical Marketing

Ethical Marketing
Author :
Publisher : Pearson
Total Pages : 292
Release :
ISBN-10 : CORNELL:31924094712035
ISBN-13 :
Rating : 4/5 (35 Downloads)
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Book Synopsis Ethical Marketing by : Patrick E. Murphy

Download or read book Ethical Marketing written by Patrick E. Murphy and published by Pearson. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.


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Ethical Marketing
Language: en
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Ethical Marketing

Authors: Patrick E. Murphy
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Type: BOOK - Published: 2005 - Publisher: Pearson

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This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
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With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to
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Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
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Ethical Marketing and The New Consumer

Authors: Chris Arnold
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What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also que
Ethical Marketing Decisions
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Ethical Marketing Decisions

Authors: Eugene R. Laczniak
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Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in