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Event Audiences and Expectations
Language: en
Pages: 302
Authors: Jo Mackellar
Categories: Business & Economics
Type: BOOK - Published: 2013-08-29 - Publisher: Routledge

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Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation,
Event Studies
Language: en
Pages: 535
Authors: Donald Getz
Categories: Business & Economics
Type: BOOK - Published: 2016-02-22 - Publisher: Routledge

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Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the exper
Cases For Event Management and Event Tourism
Language: en
Pages: 241
Authors: Donald Getz
Categories: Business & Economics
Type: BOOK - Published: 2023-04-30 - Publisher: Goodfellow Publishers Ltd

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A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, oper
Events Marketing Management
Language: en
Pages: 309
Authors: Ivna Reic
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Taylor & Francis

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order
The Power of Words
Language: en
Pages: 312
Authors: David S. Kaufer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-02-04 - Publisher: Routledge

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In 1888, Mark Twain reflected on the writer's special feel for words to his correspondent, George Bainton, noting that "the difference between the almost-right