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Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an incr
Fashion Marketing in Emerging Economies Volume II
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This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within em
Marketing Communications and Brand Development in Emerging Economies Volume I
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary
Marketing Communications in Emerging Economies, Volume I
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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highligh
Artificial Intelligence in Customer Service
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This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and