Download or read book Fashion Promotion in Practice written by Jon Cope and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering crucial insights into the how and why of promotional practice, this guide explores the key issues and main areas of fashion promotion, including fashion film, the democratisation of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations and campaign planning and evaluation. It also explores the key technologies, events and activities that have shaped each practice, and includes exercises, case studies and interviews with major industry professionals.