Download or read book Fashion Trend Forecasting written by Gwyneth Holland and published by Laurence King Publishing. This book was released on 2017-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.