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Financial Behavior: Players, Services, Products, and Markets provides a synthesis of the theoretical and empirical literature on the financial behavior of major
Investor Behavior
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Understanding Consumer Financial Behavior
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Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assump
The Psychology of Financial Consumer Behavior
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This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing ha
Handbook of Consumer Finance Research
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This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies f