Football and Management
Author | : S. Soderman |
Publisher | : Springer |
Total Pages | : 182 |
Release | : 2012-11-14 |
ISBN-10 | : 9780230391185 |
ISBN-13 | : 0230391184 |
Rating | : 4/5 (85 Downloads) |
Download or read book Football and Management written by S. Soderman and published by Springer. This book was released on 2012-11-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.