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The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
Fundamentals of Strategy
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Developed for students on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying st
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While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approach
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This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups
Fundamentals of Global Strategy
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Type: BOOK - Published: - Publisher:

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"Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamenta