Geodemographics for Marketers

Geodemographics for Marketers
Author :
Publisher : Kogan Page Publishers
Total Pages : 232
Release :
ISBN-10 : 9780749473839
ISBN-13 : 0749473835
Rating : 4/5 (39 Downloads)

Book Synopsis Geodemographics for Marketers by : Barry Leventhal

Download or read book Geodemographics for Marketers written by Barry Leventhal and published by Kogan Page Publishers. This book was released on 2016-01-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector. Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of the key decisions of the proposed 2021 census.


Geodemographics for Marketers Related Books

Geodemographics for Marketers
Language: en
Pages: 232
Authors: Barry Leventhal
Categories: Business & Economics
Type: BOOK - Published: 2016-01-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis t
Marketing
Language: en
Pages: 572
Authors:
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Macmillan Education AU

DOWNLOAD EBOOK

"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand
Sports Marketing
Language: en
Pages: 662
Authors: Matthew D. Shank
Categories: Business & Economics
Type: BOOK - Published: 2014-10-03 - Publisher: Routledge

DOWNLOAD EBOOK

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to
The Predictive Postcode
Language: en
Pages: 304
Authors: Richard Webber
Categories: Social Science
Type: BOOK - Published: 2018-03-05 - Publisher: SAGE

DOWNLOAD EBOOK

It is not lost on commercial organisations that where we live colours how we view ourselves and others. That is why so many now place us into social groups on t
Geomarketing
Language: en
Pages: 236
Authors: GĂ©rard Cliquet
Categories: Business & Economics
Type: BOOK - Published: 2013-03-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand