Download or read book Marketing Essentials written by Lois Farese and published by Simon & Schuster Books For Young Readers. This book was released on 1990-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.