Global Brand Power

Global Brand Power
Author :
Publisher : University of Pennsylvania Press
Total Pages : 132
Release :
ISBN-10 : 9781613631300
ISBN-13 : 1613631308
Rating : 4/5 (00 Downloads)

Book Synopsis Global Brand Power by : Barbara E. Kahn

Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.


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