Global Developments In Nation Branding And Promotion
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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice